“We are masters in creativity, rethinkers by nature”. That sums up well what the experts at award-winning design-consulting agency FLEX/design stand for. The company has been designing products and experiences for leading clients such as Dunlop, AkzoNobel, Seepje and Lely for over 25 years. From start-ups to multinationals – they help every client make their ideas see the light of day. What do they design? That ranges from consumer products to packaging solutions and smart experiences.
Over the past 25 years, FLEX has designed more than 400 products for very diverse clients. For example, Dopper’s new water tap comes from FLEX and they also designed Flexa’s colour testers. In doing so, the design agency has a clear mission: to accelerate the transition to a sustainable world by realising pioneering solutions together with clients. Clients are becoming increasingly aware of the need to make structural changes to their products and production. FLEX helps their clients make those changes.
Their goal is to accelerate systemic transitions at clients. To do so, FLEX’s team draws on the creativity, knowledge and experience they bring in the fields of consumers, supply chain, materials and production processes. Already for many projects, they have been able to significantly reduce the amount of materials and CO2 emissions for clients. In addition, they help clients reuse as many materials as possible. In this way, FLEX reduces the environmental impact of all products and services it designs for clients.
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Through their membership of Circular Plastics Alliance, FLEX hopes to gain greater access to sustainable materials and knowledge of sustainable manufacturing techniques. The firm can then use these to achieve their clients’ sustainability goals with even more knowledge of new materials
Conversely, FLEX enables other Alliance members to have their innovations (smart designs, materials, processes, ideas, etc.) applied in the products of major brands and companies. FLEX also brings a lot of knowledge and experience in project-based work, Design Thinking and complex logistics systems. Above all, FLEX hopes to seek cooperation with other Alliance members in order to realise sustainable products and projects together.
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